Inspired by the vibrant and diverse expressions of women today, we empower women to embrace their unique beauty. AGEbeautiful® is the first professional anti-aging hair color proven to fight all 5 signs of aging hair.
Our nourishing formula, enriched with Biotin, replenishes hair with the essential components that are lost with aging and fortifies hair fibers for fuller, thicker and healthier looking hair*. The radiant multi-dimensional color provides 2x more shine** and 100% gray coverage for up to 8 weeks.
Be the person that you’ve always wanted to be, in the shade that embraces your truest you. Aging is just another word for living. Age beautifully, with AGEbeautiful®.
*when used as directed
**vs. untreated hair