What curl types can I use All About Curls® Color on? All About Curls Color® is created for naturally curly hair regardless of your texture, style or curl pattern and delivers nourished, defined* and vibrantly colored curls.

*when used with All About Curls® Curl Quench Conditioner

Does All About Curls® Color cover gray? Yes! All About Curls® Color has 100% gray coverage and lasts up to 8 weeks.

How is All About Curls® Color different than other permanent hair color? All About Curls® Color is created for naturally curly hair regardless of your texture, style or curl pattern and delivers nourished, defined* and vibrantly colored curls. All About Curls® hair color includes a protective pre-color serum in every box to help protect hair from damage and conditions hair before coloring for a more even color result from root to tip. The hair color complements all hair textures and is a professional quality formula free of PPD and Silicone.

*when used with All About Curls® Curl Quench Conditioner

Can I use this with bowl & brush or bottle? The liqui-crème viscosity of All About Curls® Color allows for your choice of a bowl & brush or bottle for hair color application.

What are the benefits of the Prep + Protect serum? The Prep + Protect Serum, infused with Vitamin B6 and Collagen, equalizes porous spots to ensure even color and acts as a shield to help protect hair from damage.

How do I use the Prep + Protect serum? The Prep + Protect serum should be used before coloring hair. Apply the entire tube all over the hair, focusing on dry ends. Do not rinse out. The Prep + Protect serum acts as a shield to help protect hair from damage.

When do I use the Curl Quench After-Color Conditioner? The Curl Quench After-Color Conditioner should be used after coloring to maintain color vibrancy or any time your hair craves intense moisture! Apply generously to towel-dried hair using fingers to detangle. Leave on for up to 15 minutes. Rinse.

What products should I use with All About Curls® Color? All About Curls® Color has a Prep + Protect Serum in every hair color box that should be used before coloring hair to help protect hair from damage! For best results, we also recommend using the All About Curls® 20-Volume Developer and All About Curls® Curl Quench After-Color Conditioner. To maintain your curls year-round, we recommend using the All About Curls® haircare products.

Can I use All About Curls® Color on permed hair? Absolutely! Just ensure that it has been at least one week since the perm was performed before coloring the hair.

Can I use All About Curls® Color on straightened/relaxed hair? First check with the manufacturer of the straightener. If their answer is yes, just ensure that it has been at least one week since the straightening service was performed before coloring the hair.

Can I use All About Curls® Color on already colored hair? Yes! For full instructions, refer to the All About Curls® hair color insert.

Do I apply All About Curls® hair color on wet or dry hair? All About Curls® color should be applied on dry, unwashed hair.

Why is there ammonia in the permanent hair color? In order for hair color to be permanent, it must have ammonia or an ammonia substitute. Ammonia (NH3) is an alkaline compound of hydrogen and nitrogen that is both naturally occurring and man-made. We chose ammonia because it is more efficient than MEA (Mono-ethanolamine). The MEA molecule has a molecular weight of 61, the molecular weight of ammonia is only 17. Therefore, MEA is 3.5 times larger than ammonia. When permanent hair color and peroxide meet, ammonia acts as a catalyst to start the oxidation reaction. This reaction lightens natural pigment in the cortex and allows the hair dyes to deposit inside the cortex. Then the ammonia flashes off of the hair and is gone. Because of the large-sized molecule, MEA-based permanent hair color products may not lighten efficiently and the MEA stays in the hair during processing, so there is a tendency for the color to developer darker than desired. MEA can also have a higher irritation potential.