AGEbeautifully At Any Age

AGEbeautiful is the first anti-aging hair color but that doesn’t limit it to just one generation of hair color users…

Enter Regina and Marta, the delightful mother and daughter duo who dazzled us from the minute they walked into the photo shoot.  After we finished pleasantries of our shared Williamsburg, Brooklyn residences (who knew that my favorite Polish take-out was pronounced with a “joop!” for Dzup?) we got down to business!

Mom Regina wants a regal red that works well with her complexion, completely obliterates her stubborn grays and doesn’t give her “hot roots”.   My hands couldn’t reach for the AGEbeautiful RC’s fast enough.

Regina picture

REGINA’S REGAL RED FORMULA
1 1/2oz AGEbeautiful 7RC Permanent Hair Color
1/2oz AGEbeautiful 8N Permanent Hair Color

2oz AGEbeautiful 20Volume Developer

REGINA TECHNIQUE
Apply formula at root area only and allow to process for 45 minutes.
Rinse, shampoo and condition.

OPTIONAL GLOSS TECHNIQUE
Gloss faded ends using AGEbeautiful TintShine Bronze for 10 minutes at sink.
This key to Regina’s formula is the addition of the neutral 8N shade, which not only gives complete gray coverage but also ensures balanced, not too-vibrant, aka “hot roots”.

Daughter Marta is a working actress / model and wants to have some fun with her color, while still being seen as a blonde. My fan-favorite Metallic Rose on her tips will give her some excitement while keeping angry phone calls from her agent at bay.

MARTA picture


MARTA’S METALLIC ROSE FORMULA
2 1/4oz AGEbeautiful Clear Shine Demi Permanent Color
1/4oz AGEbeautiful 5RR Demi Permanent Color
2 1/2oz AGEbeautiful Demi Permanent Developer

MARTA APPLICATION
Begin by isolating away the top half section of the hair (from temple to crown)
Alternate with one inch horizontal and diagonal front sections
Back-comb each section with about half of the hair towards the root-line of the section
Free-hand paint your Metallic Rose Formula in a V-Shaped pattern in each section, from mid lengths to ends
Allow to process for 20 minutes upon completion
Rinse, shampoo and condition.
Regina and Marta are great examples of the self-pampering that we all need to do after the hectic holiday season.
They are also remarkable proof that AGEbeautiful is the go-to hair color for all generations!